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Writing Effective Sales Introduction Letter

Every skilled sales letter writer is aware of the importance of sales introduction letters. The sale of the product you are advertising will depend upon the content and appearance of the letter. Writing sales introduction letters is not difficult, but writing one that sells is a bit more challenging...not to mention time consuming. For these reasons, many businesses seek professional copywriting services.

A few necessary elements must be present in your sales introduction letters for it to serve its purpose. It is key that the following 4 parts are well written:

• Headlines 
• Paragraphs 
• Offer of a guarantee 
• Close

Sales letter writing is sure to make your product a roaring success if done in a systematic way. Plan what you want to convey to the reader. Choose the words carefully to make the maximum impact. The fundamental idea is to divide your work into three paragraphs containing:

1. What you want to say 
2. Say what you want 
3. Repeat what you have just said

Excellent opening headlines are enough to grab the attention of the reader, urging him to read on right till he reaches the end of it. Any sales writer can do a fine job of compiling successful sales introduction letters to market your product. Your hint to buy your product has to be very sublime yet subtle. Headlines actually decide whether your letter is read fully or chucked away.

Well worded paragraphs which are crisp and to the point can fetch you the results you want. Sales introduction letters require paragraphs to explain the product in details. Sales letter writer must illustrate the benefits of the product to the potential customers to win their instantaneous interest. Write only about how advantageous the merchandise will be for the reader without dwelling on the product itself. Do not describe it in your sales introduction letter. Readers do not really care for the looks of the product.

As far as possible mention any sort of guarantee in your sales introduction letter. Things like round the clock service, seven days a week, free postage or free trail period are superb ways to magnetize customers and push up your sales. Ensure that any offer made in your sales letter writing is practicable for you.

End your sales introduction letter on a note of encouragement to readers to take some form of action. This is an ideal way to close your letter, by slightly mentioning them to procure your product. Refrain from sounding too imposing or commanding. This might just result in losing the probable customer. Use words like "Act now", "Until stocks last" or "Don't wait" will magically attract more customers. Quoting a deadline is good because it spurs the readers to react favorably. Sales introduction letters can be of tremendous help to you and your business.
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